GINA SHIN


Gina Shin is a New York–based multidisciplinary designer and art director.

Her practice focuses on designing brand systems that shape how people experience a brand across every touchpoint. She creates thoughtful, enduring brands rooted in authenticity and systems that are built to evolve over time.

gshin9127@gmail.com
@origina9217



EXPERIENCE

︎︎︎Google, Art Director
    2x4, Associate Design Director   
    Apple, Art Director
    Nike, Art Director
    The Met, Designer
    Base Design, Designer
    Pentagram, Intern




EDUCATION

︎︎︎Werkplaats Typografie/ISIA 2019

    School of Visual Arts 2015

Tin Building

Campaign, Art Direction, Creative Direction, Printed Collateral 






Client — Tin Building, Jean Georges
Team — 2x4 & Sunny Chen
Photographer — Suzanne Saroff
Role — Senior Design Lead




The Tin Building is a vibrant, eclectic marketplace housing three upscale restaurants and a multitude of market, retail, and casual dining experiences curated by Jean Georges. With a group of diverse partners, 2x4 clarified the organization’s core brand tenets through a comprehensive brand strategy, spanning messaging, communications, and audiences.