Tin Building
Campaign, Art Direction, Creative Direction
![](https://freight.cargo.site/t/original/i/748e3163b53e820ecbf8e932f5c185c0017603994a64c5d0b267f1d214a5471b/Tin_Cover-1.jpg)
Client — Tin Building, Jean Georges
Team — 2x4 & Sunny Chen
Photographer — Suzanne Saroff
Role — Senior Design Lead
The Tin Building is a vibrant, eclectic marketplace housing three upscale restaurants and a multitude of market, retail, and casual dining experiences curated by Jean Georges. With a group of diverse partners, 2x4 clarified the organization’s core brand tenets through a comprehensive brand strategy, spanning messaging, communications, and audiences.
![](https://freight.cargo.site/t/original/i/15e6d268a1be2c096b27313e0366d92d8ed9e32785bb01ce30a28cdbe4c9e6b6/16-1.jpg)
![](https://freight.cargo.site/t/original/i/875f1e4f45addf073fb2ec25e6ba6fa1e70902ab0b323e9fa496ff569a228100/2x4_TinBuilding_Teaser_FB_Veggie_1x1-high.gif)
![](https://freight.cargo.site/t/original/i/4ed3e4c2fb645e0444194b780ffb17b2542a9eb9b28aa2bbb93eaf7df165d5fa/23.jpg)
![](https://freight.cargo.site/t/original/i/fd3fc2bfc2d108b4093e719fb3e54ff507c2ae706198de62a23b020febe54a89/2x4_TinBuilding_IG_Story_Katie_2250x4000.jpg)
![](https://freight.cargo.site/t/original/i/59a0db8da1325d9d482521dd8e7bcd464d920a6a98e5f31aa7a561eb81d5f803/2x4_TinBuilding_IG_Story_Richie_2250x4000.jpg)
![](https://freight.cargo.site/t/original/i/30729917d8c82224001fd9709ead1d05ea3fa4021407052b577afb232b45e05f/2x4_TinBuilding_IG_Story_Laila_2250x4000.jpg)
![](https://freight.cargo.site/t/original/i/3fec9e61d5479f7048a82a10f4a3f92173070f30e89ab4c6247c024cddb8704e/2x4_TinBuilding_IG_Story_Family_2250x4000.jpg)
![](https://freight.cargo.site/t/original/i/a434a6ee845bc6e0d7a4c0ccf4724e68e6df86c776b51ec836581df65917d164/18.jpg)
![](https://freight.cargo.site/t/original/i/9f4df52b01f256381f16289b4d0a1ad3d9894796fb69c5b26586bb1d465a4212/2x4_TinBuilding_Production_Facebook_Carousel_Veggie_AdobeExpress.gif)
![](https://freight.cargo.site/t/original/i/b2ede5c9461058320205d5d65374085d735a6ffe0cb0ac271745ceef9b78f7d5/2x4_TinBuilding_Production_Facebook_Carousel_Cheese_AdobeExpress.gif)
![](https://freight.cargo.site/t/original/i/9e737036a38191f236007c39cb67525fc516f1c3e598e8cfa592a15cbc7871d4/2x4_TinBuilding_Production_Facebook_Carousel_Pear_AdobeExpress.gif)
![](https://freight.cargo.site/t/original/i/3c42c0fe55e1dfef99906e53b3489883fc7963d027811f1bf76752fc1f27b75f/2x4_TinBuilding_Production_Facebook_Carousel_Drinks_AdobeExpress.gif)
![](https://freight.cargo.site/t/original/i/1eecc9d9d396ddd98ffc55a0404ff57b0b801113c3b101aaf3eb1a8ef05b9980/Tin_Busstop.jpg)
![](https://freight.cargo.site/t/original/i/27c6ac054cd8c9eace299945f1c7efc1d42192a89c4a3a5afa7871df3c254b47/12-233.jpg)
![](https://freight.cargo.site/t/original/i/58b13abfb26d1cd98c57ed284f3e01b78010083847a1fd47aedd3c91d62f15e5/12-235.jpg)
![](https://freight.cargo.site/t/original/i/3a5117e6077e753d2b55ce227d2534fa14d5805d9e8e2ef0dcbb11e839c1a11f/060322_Tin_To-Scale-Test_.jpg)
![](https://freight.cargo.site/t/original/i/f968479d06c9a97cebad1432ce0699b8d6860185b5b9c7ebaeadbacc8a346d6b/060322_Tin_To-Scale-Test-4.jpg)