GINA SHIN


gshin9127@gmail.com
Linkedin
@origina9217

Multidisciplinary designer and art director based in NYC ︎︎︎ LA ︎︎︎ Seoul focused on brand identity, brand expression, spacial and exhibition design, art direction and digital product experiences.

Please email me for collaborations and work inquiries.


EXPERIENCE

︎︎︎Apple
    Nike
    2x4
    The Met
    Base Design
    Pentagram


EDUCATION

︎︎︎Werkplaats Typografie/ISIA 2019

    School of Visual Arts 2015





JFK T4

Brand Identity, Art Direction, Type Design, Spacial Design







Client — JFK T4
Team — Base Design
Illustration — Tomi Um, Chris Dent
Role — Design Lead




JFK Terminal 4, the only privately owned terminal in the states, came to us with one important question. How to personify Terminal 4 through a new identity? Their objective was not only to create a logo but also to create a memorable sense of place. Through the visual identity we captured the spirit of “Guide & Delight” and the duality that is inherent to the terminal. Terminal 4 can “Guide” the passengers by being efficient, safe, and reliable as well as “Delight” them by creating surprising and engaging moments. Traveling through a terminal should not be a dreadful experience but an engaging pleasant journey!