GINA SHIN


Gina Shin is a New York based multidisciplinary designer and art director.

Her practice spans across brand identity, brand expression, campaigns, packaging, and spatial activation, motion, digital/web design and art direction.

gshin9127@gmail.com
@origina9217


EXPERIENCE

︎︎︎2x4, Design Director   
    Apple, Art Director
    Nike, Art Director
    The Met, Designer
    Base Design, Designer
    Pentagram, Intern


EDUCATION

︎︎︎Werkplaats Typografie/ISIA 2019

    School of Visual Arts 2015

JFK T4

Brand Identity, Art Direction, Custom Type Design, Spatial Design, Signage, Printed Collateral, Illustration Creative Direction, Brand Guideline







Client — JFK T4
Team — Base Design
Illustration — Tomi Um, Chris Dent
Role — Design Lead




JFK Terminal 4, the only privately owned terminal in the states, came to us with one important question. How to personify Terminal 4 through a new identity? Their objective was not only to create a logo but also to create a memorable sense of place. Through the visual identity we captured the spirit of “Guide & Delight” and the duality that is inherent to the terminal. Terminal 4 can “Guide” the passengers by being efficient, safe, and reliable as well as “Delight” them by creating surprising and engaging moments. Traveling through a terminal should not be a dreadful experience but an engaging pleasant journey!