Gina Shin
gshin9127@gmail.com

Multidisciplinary designer and art director based in NYC focused on brand identity, brand expression, spacial and exhibition design, art direction and digital experiences.


Select Projects

La Bouquet
The Seaport

Tin Building

andSons

JFK T4

Prada Epicenter 2021

About Time

Making The Met, 1870—2020

Tess Giberson

Human Brains

Museum of Sex, Araki

MillerKnoll
Kidbox

Archive

Work Experience (2015—)


Nike

2x4

The Met

Base Design

Pentagram


Education

Werkplaats Typografie/ISIA (2019)

School of Visual Arts (2015)


Visiting Crit

Columbia GSAPP

SVA Senior Portfolio Class

Parsons School of Design



@origina9217




Gina Shin

gshin9127@gmail.com


Multidisciplinary designer and art director based in NYC focused on brand identity, brand expression, spacial and exhibition design, art direction and digital experiences.


Work Experience (2015—)


Nike

2x4

The Met

Base Design

Pentagram


Education

Werkplaats Typografie/ISIA (2019)

School of Visual Arts (2015)


La Bouquet

Strategy, Naming, Brand Identity, Art Direction, Packaging, Social, Website, Guideline








Client — SiYeon
Motion — Sohyun Park
Role — Creative Director, Art Director, Designer


La Bouquet is a feminine fragrance and cosmetics brand that evokes unforgettable memories through the scents it offers. The main fragrance recommended by La Bouquet is one that conjures the feeling of experiencing the fresh scent of a bouquet of flowers through the layering of floral notes.

The name "La Bouquet" is derived from the word "bouquet," which means a bundle of flowers, and the feminine article "La" has been added to create a unique and elegant name. The typography used in the branding and packaging design resembles quick handwritten strokes, evoking emotions and memories, while the black and white color scheme, along with the appropriate white space, adds a poetic touch.

The photo art direction for La Bouquet emphasizes an emotional and cinematic feel, making it seem as though you're pausing a moment in your memories like a scene from a movie, rather than directly capturing the ingredients of the fragrance.











The extended categories include skin care and cosmetics.