Client — &RITUAL
Role — Creative Director, Art Director, Designer
Photographer — Ingmar Chen
Stylist — Selena Liu

&Ritual is a lifestyle wellness supplement brand that simplifies healthy living and offers a fresh approach to wellness. The name reflects the brand’s belief that wellness should become a natural, daily ritual—an essential part of your life. Their mission is to help more people embrace a mindful life centered on health and happiness, guiding them on their journey toward a balanced lifestyle.

The design was created to blend seamlessly into daily life. The packaging is made to be easily carried in pockets or bags, and the visual identity reflects a light, casual lifestyle rather than the typical supplement brand look. It avoids a heavy-handed approach, focusing instead on clarity and simplicity, with easy-to-understand instructions that make it accessible to everyone.

The photo art direction was crafted to reflect the health-focused ingredients and flavors in a way that feels approachable and familiar. It incorporates everyday objects to create a lived-in, curated aesthetic—one that is both beautiful and seamlessly integrated into daily life.