Client — MiuMiu and Helen Marten
Team —2x4
Role — Design Director

During Art Basel Paris, Miu Miu presented 30 Blizzards, a major work conceived by artist Helen Marten in close collaboration with theatre and opera director Fabio Cherstich, with sound and music by Beatrice Dillon and animation by Adam Sinclair. We worked with our longtime partners at Miu Miu and Helen Marten to develop the visual identity, publications, advertising, and environmental design for the piece.

A central focus of the identity was capturing the narrative, story-driven nature of the exhibition, crafting a classical serif logo with a subtle, unexpected twist, and designing a guide that unfolds with the pacing and structure of a novel, all featuring the artist's signature diagrams.