Client — aerse
Role — Creative Director, Art Director, Designer
Campaign — Team aerse
Bottle design — Offof co
Photo — hwangtoe studios
Space design — STUDIO GGJH

AERSE is a fragrance brand built on the belief that scent functions as a language; one that operates beyond words, logic, and fixed meaning. Just as music communicates through rhythm, tone, and resonance rather than literal description, scent carries emotional information that is felt before it is understood. It evokes memory, atmosphere, and identity without demanding clarity or conclusion.

Rather than treating fragrance as a tool for definition or categorization, AERSE approaches scent as an open system of expression. Each fragrance is intentionally non-prescriptive, allowing individuals to interpret, project, and complete the experience with their own inner narratives. Meaning is not delivered—it is discovered.

This philosophy extends into the brand’s visual identity and object design. Instead of illustrating scent through familiar motifs or decorative symbolism, AERSE focuses on framing the intangible. The bottle is conceived as a vessel that captures the invisible—emotion, tension, presence—acting as a quiet frame for something that cannot be fully contained.

AERSE’s collaboration with musicians further reinforces this concept. By inviting artists to create both a fragrance and a musical track, the brand explores how a single emotional landscape can be translated across two parallel languages. Sound and scent become different interpretations of the same internal world—neither illustrating the other, but existing in resonance.

Ultimately, AERSE positions fragrance not as a finished statement, but as a living language—fluid, subjective, and deeply personal.