GINA SHIN


Gina Shin is a New York–based multidisciplinary designer and art director.

Her practice focuses on designing brand systems that shape how people experience a brand across every touchpoint. She creates thoughtful, enduring brands rooted in authenticity and systems that are built to evolve over time.

gshin9127@gmail.com
@origina9217



EXPERIENCE

︎︎︎Google, Design Manager
    2x4, Associate Design Director   
    Apple, Art Director
    Nike, Art Director
    The Met, Designer
    Base Design, Designer
    Pentagram, Intern




EDUCATION

︎︎︎Werkplaats Typografie/ISIA 2019

    School of Visual Arts 2015

Shinsegae Namsan
Brand Strategy, Brand Identity, Signage, Packaging, Pattern Programming Direction









Client — Shinsegae
Team — 2x4
Role — Senior Design Lead

Shinsegae Namsan is the South Korean retailer’s latest luxury location at the base of Namsan Mountain. 2x4 designed the identity, design system, and signage for the destination.

The system for Shinsegae Namsan includes a dynamic pattern-generating program devised to produce abstract landscape iterations at various scales that serve as an ongoing motif. Starting with a single upward brushstroke, a series of peaks builds on one another to form an abstract intimation of the mountain ranges that surround Seoul.