CHANEL CONNECTS S5
Photo Art Direction, Video Art Direction, Editing, Social Media and Podcast Graphics, Event Graphics
Client — CHANEL
Team — 2x4
Director — Victoria Hely-Hutchinson
Photographer — Jody Rogac
Set Design — Manon Everhard
Music/Sound — Andrew McDonnell
Role — Art Director and Design Director
CHANEL Connects continues with Season 5, filmed at La Pausa, Gabrielle Chanel's villa on the French Riviera, where changemakers across culture converge and connect. Featuring Lupita Nyong'o, Emanuele Coccia, Francesca Hayward, Allison Katz, Lauren Collins, Gerard & Kelly, Mauro Colagreco, Matthew Lutz-Kinoy, and Adam Pendleton.
Through a series of intimate conversations, the acclaimed podcast invites leading creative voices to explore the currents of contemporary art, culture, and imagination. Working closely with CHANEL, we provided comprehensive creative direction across the campaign and its supporting touchpoints.
Inspired by the warmth, natural light, and relaxed atmosphere of the South of France, the visual direction balances an effortless sense of intimacy with CHANEL's timeless elegance. A central focus of the art direction was translating the idea of connection into the photography and video—capturing genuine moments of exchange, presence, and dialogue between each guest while maintaining a refined and cinematic visual language.