GINA SHIN


Gina Shin is a New York–based multidisciplinary designer and art director.

Her practice focuses on designing brand systems that shape how people experience a brand across every touchpoint. She creates thoughtful, enduring brands rooted in authenticity and systems that are built to evolve over time.

gshin9127@gmail.com
@origina9217



EXPERIENCE

︎︎︎Google, Design Manager
    2x4, Associate Design Director   
    Apple, Art Director
    Nike, Art Director
    The Met, Designer
    Base Design, Designer
    Pentagram, Intern




EDUCATION

︎︎︎Werkplaats Typografie/ISIA 2019

    School of Visual Arts 2015






CHANEL CONNECTS S5
Photo Art Direction, Video Art Direction, Editing, Social Media and Podcast Graphics, Event Graphics








Client — CHANEL
Team — 2x4
Director — Victoria Hely-Hutchinson
Photographer — Jody Rogac
Set Design — Manon Everhard
Music/Sound — Andrew McDonnell
Role — Art Director and Design Director 


CHANEL Connects continues with Season 5, filmed at La Pausa, Gabrielle Chanel's villa on the French Riviera, where changemakers across culture converge and connect. Featuring Lupita Nyong'o, Emanuele Coccia, Francesca Hayward, Allison Katz, Lauren Collins, Gerard & Kelly, Mauro Colagreco, Matthew Lutz-Kinoy, and Adam Pendleton.

Through a series of intimate conversations, the acclaimed podcast invites leading creative voices to explore the currents of contemporary art, culture, and imagination. Working closely with CHANEL, we provided comprehensive creative direction across the campaign and its supporting touchpoints.

Inspired by the warmth, natural light, and relaxed atmosphere of the South of France, the visual direction balances an effortless sense of intimacy with CHANEL's timeless elegance. A central focus of the art direction was translating the idea of connection into the photography and video—capturing genuine moments of exchange, presence, and dialogue between each guest while maintaining a refined and cinematic visual language.