gshin217

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	<title>gshin217</title>
	<link>https://ginashin217.com</link>
	<description>gshin217</description>
	<pubDate>Sat, 18 Jul 2026 22:51:38 +0000</pubDate>
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		<title>La Bouquet</title>
				
		<link>https://ginashin217.com/La-Bouquet</link>

		<pubDate>Mon, 28 Aug 2023 02:35:02 +0000</pubDate>

		<dc:creator>gshin217</dc:creator>

		<guid isPermaLink="true">https://ginashin217.com/La-Bouquet</guid>

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	La Bouquet
Brand Strategy, Naming, Brand Identity, Art Direction, Packaging, Social, Website, Brand Guideline


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	Client — SiYeonMotion — Sohyun ParkRole — Creative Director, Art Director, Designer
La Bouquet is a feminine fragrance and cosmetics brand that evokes unforgettable memories through the scents it offers. The main fragrance recommended by La Bouquet is one that conjures the feeling of experiencing the fresh scent of a bouquet of flowers through the layering of floral notes.
The name "La Bouquet" is derived from the word "bouquet," which means a bundle of flowers, and the feminine article "La" has been added to create a unique and elegant name. The typography used in the branding and packaging design resembles quick handwritten strokes, evoking emotions and memories, while the black and white color scheme, along with the appropriate white space, adds a poetic touch.
The photo art direction for La Bouquet emphasizes an emotional and cinematic feel, making it seem as though you're pausing a moment in your memories like a scene from a movie, rather than directly capturing the ingredients of the fragrance.


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&#38;nbsp; &#38;nbsp;

	
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	The extended categories include skin care and cosmetics.

	
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	<item>
		<title>The Seaport</title>
				
		<link>https://ginashin217.com/The-Seaport</link>

		<pubDate>Sat, 27 Jan 2024 00:34:54 +0000</pubDate>

		<dc:creator>gshin217</dc:creator>

		<guid isPermaLink="true">https://ginashin217.com/The-Seaport</guid>

		<description>
	The Seaport
Brand Identity, Art Direction, Naming, Campaign, Website, Social, Brand Guideline, Motion Direction, Printed Collateral

	
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Client — Howard HughesTeam — 2x4Photographer — Don StahlRole — Senior Design LeadAs one of the earliest ports in New York and a cornerstone of the city’s history, the Seaport neighborhood has evolved from a hub of trade to a cultural and commercial destination. Looking to reinvigorate the neighborhood, Howard Hughes Corporation partnered with us to reframe the Seaport in the minds of New Yorkers and visitors. We developed a new brand strategy, naming, visual expression, and brand voice as well as a citywide and social media campaign. Our campaign captures an irreverent New York tone and sensibility, through the tagline to “Get Lost. Find New York.” The custom typeface we designed is accented by playful iconography that embodies the eclectic and vibrant character of New York City streets and and the historic nature of the Seaport.


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	<item>
		<title>andSons</title>
				
		<link>https://ginashin217.com/andSons</link>

		<pubDate>Sat, 27 Jan 2024 02:03:32 +0000</pubDate>

		<dc:creator>gshin217</dc:creator>

		<guid isPermaLink="true">https://ginashin217.com/andSons</guid>

		<description>
	andSons ChocolatiersBrand Identity, Illustration, Custom Packaging Design System, Brand Guideline, Printed Collateral&#38;nbsp;
	
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Client — andSonsTeam — Base DesignRole — Design LeadTraditional Novelties From Beverly Hills C.A.Rooted in a deep understanding of French pastrytraditions, driven by invention and crafted for people with the warmth of Los Angeles California, the vision is to be a game changer in the stale/classic world of fine chocolate.We created a timeless &#38;amp; iconic brand and a set of high end &#38;amp; collectible packaging that proactively play on the brand’s inherent tensions: Traditional &#38;amp; Contemporary, Respectful &#38;amp; Inventive, Refined &#38;amp; Generous, Masterful &#38;amp; Personal, Luxurious &#38;amp; Surprising.


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&#60;img width="3334" height="3334" width_o="3334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/db61f7b30228af9ea43e2e37ce267113dd93d7d7230d0c90e99541353cd80275/andsons_gif.gif" data-mid="202927131" border="0"  src="https://freight.cargo.site/w/1000/i/db61f7b30228af9ea43e2e37ce267113dd93d7d7230d0c90e99541353cd80275/andsons_gif.gif" /&#62;
&#38;nbsp; &#38;nbsp;

	
&#60;img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cc068df0f940fa4d32bc15981bb1d515f41d40670d21b703606d8c5378b50d2b/boximg_ani.gif" data-mid="202927132" border="0"  src="https://freight.cargo.site/w/1000/i/cc068df0f940fa4d32bc15981bb1d515f41d40670d21b703606d8c5378b50d2b/boximg_ani.gif" /&#62;


&#60;img width="3334" height="3334" width_o="3334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/9b002459598e1f1f208231ac66158bc12d6a13b22a4f13d0c411b4f4cd513b32/andsons_0.jpg" data-mid="202927135" border="0"  src="https://freight.cargo.site/w/1000/i/9b002459598e1f1f208231ac66158bc12d6a13b22a4f13d0c411b4f4cd513b32/andsons_0.jpg" /&#62;
&#60;img width="3334" height="3334" width_o="3334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/baa83328ff3f40743c900e9a335b664243a469954882d44350827480fea2067d/andsons_02.jpg" data-mid="202927136" border="0"  src="https://freight.cargo.site/w/1000/i/baa83328ff3f40743c900e9a335b664243a469954882d44350827480fea2067d/andsons_02.jpg" /&#62;

&#60;img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/60b580503c8b62f5ba166380e515542c39974f7af8307adf3211c76f3ad58542/52.jpg" data-mid="202927154" border="0"  src="https://freight.cargo.site/w/1000/i/60b580503c8b62f5ba166380e515542c39974f7af8307adf3211c76f3ad58542/52.jpg" /&#62;


&#60;img width="3334" height="3334" width_o="3334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/faa71b441cd13e4f79b9cae82fad16e8c3f6a22dd60923f44c27fe1f9e6ca895/andsons_03.jpg" data-mid="202927198" border="0"  src="https://freight.cargo.site/w/1000/i/faa71b441cd13e4f79b9cae82fad16e8c3f6a22dd60923f44c27fe1f9e6ca895/andsons_03.jpg" /&#62;
&#60;img width="3334" height="3334" width_o="3334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/7993105447edcc973914387de41c11610827ec19c0eeccc454f0852b7e7737c9/andsons_04.jpg" data-mid="202927199" border="0"  src="https://freight.cargo.site/w/1000/i/7993105447edcc973914387de41c11610827ec19c0eeccc454f0852b7e7737c9/andsons_04.jpg" /&#62;


&#60;img width="2500" height="1600" width_o="2500" height_o="1600" data-src="https://freight.cargo.site/t/original/i/2a6b153b8dca7cf770f9833bdf6156e59605b197fea05f50ebefb1291591a7f6/4-based-design-andSons.jpg" data-mid="239338801" border="0"  src="https://freight.cargo.site/w/1000/i/2a6b153b8dca7cf770f9833bdf6156e59605b197fea05f50ebefb1291591a7f6/4-based-design-andSons.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>aerse</title>
				
		<link>https://ginashin217.com/aerse</link>

		<pubDate>Tue, 23 Dec 2025 18:57:41 +0000</pubDate>

		<dc:creator>gshin217</dc:creator>

		<guid isPermaLink="true">https://ginashin217.com/aerse</guid>

		<description>
	aerse
Brand Identity, Product Design, Art Direction, Packaging, Web Consultation, Brand Guideline


	&#60;img width="5208" height="2708" width_o="5208" height_o="2708" data-src="https://freight.cargo.site/t/original/i/e93cde0b49418b7aed3b3b060a654c4d7f9b6d4f19a7016b4bf9ff81dfbd6ace/010126_aerse-web-Folder.jpg" data-mid="245234693" border="0"  src="https://freight.cargo.site/w/1000/i/e93cde0b49418b7aed3b3b060a654c4d7f9b6d4f19a7016b4bf9ff81dfbd6ace/010126_aerse-web-Folder.jpg" /&#62;

	
	&#60;img width="5208" height="2708" width_o="5208" height_o="2708" data-src="https://freight.cargo.site/t/original/i/0087ced4f270cf32b5c34147a380d04157c9041a0e0ad1601fed3a632868435a/010126_aerse-web-Folder2.jpg" data-mid="245234694" border="0"  src="https://freight.cargo.site/w/1000/i/0087ced4f270cf32b5c34147a380d04157c9041a0e0ad1601fed3a632868435a/010126_aerse-web-Folder2.jpg" /&#62;

	
&#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/958c65224ecd6290faa8d5a631c6fc3e2acf074eb4c770d32a0f12a0b364ed97/010126_aerse-web-Folder3.jpg" data-mid="245234695" border="0"  src="https://freight.cargo.site/w/1000/i/958c65224ecd6290faa8d5a631c6fc3e2acf074eb4c770d32a0f12a0b364ed97/010126_aerse-web-Folder3.jpg" /&#62;
&#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/8338fcfd19dae45b695fb1c9f63ceac620a64ed189f0401c021aeb4f568cf75d/7-104.jpg" data-mid="242333284" border="0"  src="https://freight.cargo.site/w/1000/i/8338fcfd19dae45b695fb1c9f63ceac620a64ed189f0401c021aeb4f568cf75d/7-104.jpg" /&#62;


&#60;img width="5208" height="2708" width_o="5208" height_o="2708" data-src="https://freight.cargo.site/t/original/i/08583fa716dd1e9bb871bdd104038db1df11e44f00dcf721cdb31367b440ce07/010126_aerse-web-Folder5.jpg" data-mid="245234697" border="0"  src="https://freight.cargo.site/w/1000/i/08583fa716dd1e9bb871bdd104038db1df11e44f00dcf721cdb31367b440ce07/010126_aerse-web-Folder5.jpg" /&#62;


	Client — aerseRole — Creative Director, Art Director, Designer
Campaign —  Team aerseBottle design — Offof co
Photo — hwangtoe studios
Space design — STUDIO GGJH AERSE is a fragrance brand built on the belief that scent functions as a language; one that operates beyond words, logic, and fixed meaning. Just as music communicates through rhythm, tone, and resonance rather than literal description, scent carries emotional information that is felt before it is understood. It evokes memory, atmosphere, and identity without demanding clarity or conclusion.


Rather than treating fragrance as a tool for definition or categorization, AERSE approaches scent as an open system of expression. Each fragrance is intentionally non-prescriptive, allowing individuals to interpret, project, and complete the experience with their own inner narratives. Meaning is not delivered—it is discovered.


This philosophy extends into the brand’s visual identity and object design. Instead of illustrating scent through familiar motifs or decorative symbolism, AERSE focuses on framing the intangible. The bottle is conceived as a vessel that captures the invisible—emotion, tension, presence—acting as a quiet frame for something that cannot be fully contained.


AERSE’s collaboration with musicians further reinforces this concept. By inviting artists to create both a fragrance and a musical track, the brand explores how a single emotional landscape can be translated across two parallel languages. Sound and scent become different interpretations of the same internal world—neither illustrating the other, but existing in resonance.


Ultimately, AERSE positions fragrance not as a finished statement, but as a living language—fluid, subjective, and deeply personal.


&#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/3aa56a8689fc65aac28d76de31ecfe46956ed46785b4b8e04991194a00dcdb82/112125_aerse-web21.jpg" data-mid="242328432" border="0"  src="https://freight.cargo.site/w/1000/i/3aa56a8689fc65aac28d76de31ecfe46956ed46785b4b8e04991194a00dcdb82/112125_aerse-web21.jpg" /&#62;
&#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/f6777fcdea06eb16a4d966b2ed00cbcc5ca798d49ce958856f5732a11d83a66c/112125_aerse-web22.jpg" data-mid="242328433" border="0"  src="https://freight.cargo.site/w/1000/i/f6777fcdea06eb16a4d966b2ed00cbcc5ca798d49ce958856f5732a11d83a66c/112125_aerse-web22.jpg" /&#62;


	&#60;img width="5208" height="2708" width_o="5208" height_o="2708" data-src="https://freight.cargo.site/t/original/i/d88716b9dda6d9d87fbce81486624a9208e44a91f088be7b9bbf04b186c09155/112125_aerse-web29.jpg" data-mid="242328440" border="0"  src="https://freight.cargo.site/w/1000/i/d88716b9dda6d9d87fbce81486624a9208e44a91f088be7b9bbf04b186c09155/112125_aerse-web29.jpg" /&#62;&#60;img width="5208" height="2708" width_o="5208" height_o="2708" data-src="https://freight.cargo.site/t/original/i/18422d4c8cd1ab1ce15769e88477442e96501b632eb820566a35ff59958c5805/010126_aerse-web-Folder9.jpg" data-mid="245234701" border="0"  src="https://freight.cargo.site/w/1000/i/18422d4c8cd1ab1ce15769e88477442e96501b632eb820566a35ff59958c5805/010126_aerse-web-Folder9.jpg" /&#62;

	
	&#60;img width="5208" height="2708" width_o="5208" height_o="2708" data-src="https://freight.cargo.site/t/original/i/6500712fce8ef775bba5dde236a072ee84969bf1bee881bb34095ab389c48495/112125_aerse-web34.jpg" data-mid="242328445" border="0"  src="https://freight.cargo.site/w/1000/i/6500712fce8ef775bba5dde236a072ee84969bf1bee881bb34095ab389c48495/112125_aerse-web34.jpg" /&#62;

&#60;img width="5208" height="2708" width_o="5208" height_o="2708" data-src="https://freight.cargo.site/t/original/i/4a66442be7440eb9b3a9684c165cd11a699529724b7cf81ac696e2033eca9612/112125_aerse-web33.jpg" data-mid="242328444" border="0"  src="https://freight.cargo.site/w/1000/i/4a66442be7440eb9b3a9684c165cd11a699529724b7cf81ac696e2033eca9612/112125_aerse-web33.jpg" /&#62;
&#60;img width="5208" height="2708" width_o="5208" height_o="2708" data-src="https://freight.cargo.site/t/original/i/71a9f0f5e4b76d351a0f51da8b503b0d8e65a578ec659867d2d5228b3bc28014/112125_aerse-web36.jpg" data-mid="242328447" border="0"  src="https://freight.cargo.site/w/1000/i/71a9f0f5e4b76d351a0f51da8b503b0d8e65a578ec659867d2d5228b3bc28014/112125_aerse-web36.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Tin Building</title>
				
		<link>https://ginashin217.com/Tin-Building</link>

		<pubDate>Sat, 27 Jan 2024 01:46:45 +0000</pubDate>

		<dc:creator>gshin217</dc:creator>

		<guid isPermaLink="true">https://ginashin217.com/Tin-Building</guid>

		<description>
	Tin BuildingCampaign, Art Direction, Creative Direction, Printed Collateral&#38;nbsp;
	
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/748e3163b53e820ecbf8e932f5c185c0017603994a64c5d0b267f1d214a5471b/Tin_Cover-1.jpg" data-mid="202926695" border="0"  src="https://freight.cargo.site/w/1000/i/748e3163b53e820ecbf8e932f5c185c0017603994a64c5d0b267f1d214a5471b/Tin_Cover-1.jpg" /&#62;


	Client — Tin Building, Jean GeorgesTeam — 2x4 &#38;amp; Sunny ChenPhotographer — Suzanne SaroffRole — Senior Design Lead
The Tin Building is a vibrant, eclectic marketplace housing three upscale restaurants and a multitude of market, retail, and casual dining experiences curated by Jean Georges. With a group of diverse partners, 2x4 clarified the organization’s core brand tenets through a comprehensive brand strategy, spanning messaging, communications, and audiences.


&#60;img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/15e6d268a1be2c096b27313e0366d92d8ed9e32785bb01ce30a28cdbe4c9e6b6/16-1.jpg" data-mid="202926703" border="0"  src="https://freight.cargo.site/w/1000/i/15e6d268a1be2c096b27313e0366d92d8ed9e32785bb01ce30a28cdbe4c9e6b6/16-1.jpg" /&#62;


&#60;img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/875f1e4f45addf073fb2ec25e6ba6fa1e70902ab0b323e9fa496ff569a228100/2x4_TinBuilding_Teaser_FB_Veggie_1x1-high.gif" data-mid="202926734" border="0"  src="https://freight.cargo.site/w/554/i/875f1e4f45addf073fb2ec25e6ba6fa1e70902ab0b323e9fa496ff569a228100/2x4_TinBuilding_Teaser_FB_Veggie_1x1-high.gif" /&#62;
&#60;img width="3334" height="3334" width_o="3334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/4ed3e4c2fb645e0444194b780ffb17b2542a9eb9b28aa2bbb93eaf7df165d5fa/23.jpg" data-mid="202926740" border="0"  src="https://freight.cargo.site/w/1000/i/4ed3e4c2fb645e0444194b780ffb17b2542a9eb9b28aa2bbb93eaf7df165d5fa/23.jpg" /&#62;
&#60;img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/fd3fc2bfc2d108b4093e719fb3e54ff507c2ae706198de62a23b020febe54a89/2x4_TinBuilding_IG_Story_Katie_2250x4000.jpg" data-mid="202926782" border="0"  src="https://freight.cargo.site/w/1000/i/fd3fc2bfc2d108b4093e719fb3e54ff507c2ae706198de62a23b020febe54a89/2x4_TinBuilding_IG_Story_Katie_2250x4000.jpg" /&#62;
&#60;img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/59a0db8da1325d9d482521dd8e7bcd464d920a6a98e5f31aa7a561eb81d5f803/2x4_TinBuilding_IG_Story_Richie_2250x4000.jpg" data-mid="202926783" border="0"  src="https://freight.cargo.site/w/1000/i/59a0db8da1325d9d482521dd8e7bcd464d920a6a98e5f31aa7a561eb81d5f803/2x4_TinBuilding_IG_Story_Richie_2250x4000.jpg" /&#62;
&#60;img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/30729917d8c82224001fd9709ead1d05ea3fa4021407052b577afb232b45e05f/2x4_TinBuilding_IG_Story_Laila_2250x4000.jpg" data-mid="202926785" border="0"  src="https://freight.cargo.site/w/1000/i/30729917d8c82224001fd9709ead1d05ea3fa4021407052b577afb232b45e05f/2x4_TinBuilding_IG_Story_Laila_2250x4000.jpg" /&#62;
&#60;img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3fec9e61d5479f7048a82a10f4a3f92173070f30e89ab4c6247c024cddb8704e/2x4_TinBuilding_IG_Story_Family_2250x4000.jpg" data-mid="202926787" border="0"  src="https://freight.cargo.site/w/1000/i/3fec9e61d5479f7048a82a10f4a3f92173070f30e89ab4c6247c024cddb8704e/2x4_TinBuilding_IG_Story_Family_2250x4000.jpg" /&#62;
&#38;nbsp; &#38;nbsp;

	
&#60;img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a434a6ee845bc6e0d7a4c0ccf4724e68e6df86c776b51ec836581df65917d164/18.jpg" data-mid="202926803" border="0"  src="https://freight.cargo.site/w/1000/i/a434a6ee845bc6e0d7a4c0ccf4724e68e6df86c776b51ec836581df65917d164/18.jpg" /&#62;


&#60;img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/9f4df52b01f256381f16289b4d0a1ad3d9894796fb69c5b26586bb1d465a4212/2x4_TinBuilding_Production_Facebook_Carousel_Veggie_AdobeExpress.gif" data-mid="202926808" border="0"  src="https://freight.cargo.site/w/360/i/9f4df52b01f256381f16289b4d0a1ad3d9894796fb69c5b26586bb1d465a4212/2x4_TinBuilding_Production_Facebook_Carousel_Veggie_AdobeExpress.gif" /&#62;
&#60;img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/b2ede5c9461058320205d5d65374085d735a6ffe0cb0ac271745ceef9b78f7d5/2x4_TinBuilding_Production_Facebook_Carousel_Cheese_AdobeExpress.gif" data-mid="202926893" border="0"  src="https://freight.cargo.site/w/360/i/b2ede5c9461058320205d5d65374085d735a6ffe0cb0ac271745ceef9b78f7d5/2x4_TinBuilding_Production_Facebook_Carousel_Cheese_AdobeExpress.gif" /&#62;
&#60;img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/9e737036a38191f236007c39cb67525fc516f1c3e598e8cfa592a15cbc7871d4/2x4_TinBuilding_Production_Facebook_Carousel_Pear_AdobeExpress.gif" data-mid="202926894" border="0"  src="https://freight.cargo.site/w/360/i/9e737036a38191f236007c39cb67525fc516f1c3e598e8cfa592a15cbc7871d4/2x4_TinBuilding_Production_Facebook_Carousel_Pear_AdobeExpress.gif" /&#62;
&#60;img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/3c42c0fe55e1dfef99906e53b3489883fc7963d027811f1bf76752fc1f27b75f/2x4_TinBuilding_Production_Facebook_Carousel_Drinks_AdobeExpress.gif" data-mid="202926895" border="0"  src="https://freight.cargo.site/w/360/i/3c42c0fe55e1dfef99906e53b3489883fc7963d027811f1bf76752fc1f27b75f/2x4_TinBuilding_Production_Facebook_Carousel_Drinks_AdobeExpress.gif" /&#62;


&#60;img width="3334" height="3334" width_o="3334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/1eecc9d9d396ddd98ffc55a0404ff57b0b801113c3b101aaf3eb1a8ef05b9980/Tin_Busstop.jpg" data-mid="202926913" border="0"  src="https://freight.cargo.site/w/1000/i/1eecc9d9d396ddd98ffc55a0404ff57b0b801113c3b101aaf3eb1a8ef05b9980/Tin_Busstop.jpg" /&#62;
&#60;img width="3334" height="3334" width_o="3334" height_o="3334" data-src="https://freight.cargo.site/t/original/i/27c6ac054cd8c9eace299945f1c7efc1d42192a89c4a3a5afa7871df3c254b47/12-233.jpg" data-mid="202926914" border="0"  src="https://freight.cargo.site/w/1000/i/27c6ac054cd8c9eace299945f1c7efc1d42192a89c4a3a5afa7871df3c254b47/12-233.jpg" /&#62;


&#60;img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/58b13abfb26d1cd98c57ed284f3e01b78010083847a1fd47aedd3c91d62f15e5/12-235.jpg" data-mid="202926921" border="0"  src="https://freight.cargo.site/w/1000/i/58b13abfb26d1cd98c57ed284f3e01b78010083847a1fd47aedd3c91d62f15e5/12-235.jpg" /&#62;


&#60;img width="2000" height="3429" width_o="2000" height_o="3429" data-src="https://freight.cargo.site/t/original/i/3a5117e6077e753d2b55ce227d2534fa14d5805d9e8e2ef0dcbb11e839c1a11f/060322_Tin_To-Scale-Test_.jpg" data-mid="202926926" border="0"  src="https://freight.cargo.site/w/1000/i/3a5117e6077e753d2b55ce227d2534fa14d5805d9e8e2ef0dcbb11e839c1a11f/060322_Tin_To-Scale-Test_.jpg" /&#62;
&#60;img width="2000" height="3429" width_o="2000" height_o="3429" data-src="https://freight.cargo.site/t/original/i/f968479d06c9a97cebad1432ce0699b8d6860185b5b9c7ebaeadbacc8a346d6b/060322_Tin_To-Scale-Test-4.jpg" data-mid="202926925" border="0"  src="https://freight.cargo.site/w/1000/i/f968479d06c9a97cebad1432ce0699b8d6860185b5b9c7ebaeadbacc8a346d6b/060322_Tin_To-Scale-Test-4.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>MiuMiu 30 Blizzards</title>
				
		<link>https://ginashin217.com/MiuMiu-30-Blizzards</link>

		<pubDate>Thu, 04 Dec 2025 04:13:32 +0000</pubDate>

		<dc:creator>gshin217</dc:creator>

		<guid isPermaLink="true">https://ginashin217.com/MiuMiu-30-Blizzards</guid>

		<description>
	MiuMiu 30 Blizzards.
Exhibition Identity, Design Direction, Motion Direction, Signage, Wayfinding, Image Making, Printed Collateral, Publication

	
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1e4e3f784b4bc89b7fc4fd0cd54ded67c8ae17a838a8f7319bd24707173e9cba/Adobe-Express---01.gif" data-mid="241398938" border="0"  src="https://freight.cargo.site/w/1000/i/1e4e3f784b4bc89b7fc4fd0cd54ded67c8ae17a838a8f7319bd24707173e9cba/Adobe-Express---01.gif" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/6ad7069f72648c88b5b598d481f68fd82096dfa173e017e0865e311eb8fb50a7/03.png" data-mid="241398795" border="0"  src="https://freight.cargo.site/w/1000/i/6ad7069f72648c88b5b598d481f68fd82096dfa173e017e0865e311eb8fb50a7/03.png" /&#62;


	&#38;nbsp;
	&#60;img width="5208" height="2917" width_o="5208" height_o="2917" data-src="https://freight.cargo.site/t/original/i/7a560256669c8b4904988330deca14bdf60655875a88ec326463591d08cefa68/13-16.jpg" data-mid="241398948" border="0"  src="https://freight.cargo.site/w/1000/i/7a560256669c8b4904988330deca14bdf60655875a88ec326463591d08cefa68/13-16.jpg" /&#62;


	Client — MiuMiu and Helen MartenTeam —2x4Role — Design Director

During Art Basel Paris, Miu Miu presented 30 Blizzards, a major work conceived by artist Helen Marten in close collaboration with theatre and opera director Fabio Cherstich, with sound and music by Beatrice Dillon and animation by Adam Sinclair. We worked with our longtime partners at Miu Miu and Helen Marten to develop the visual identity, publications, advertising, and environmental design for the piece.A central focus of the identity was capturing the narrative, story-driven nature of the exhibition, crafting a classical serif logo with a subtle, unexpected twist, and designing a guide that unfolds with the pacing and structure of a novel, all featuring the artist's signature diagrams.


&#60;img width="410" height="513" width_o="410" height_o="513" data-src="https://freight.cargo.site/t/original/i/e209128bf28adeb5d405f23d989b3f40d575215888830ea0b92f1f7f9bda4833/06-5.gif" data-mid="241399024" border="0"  src="https://freight.cargo.site/w/410/i/e209128bf28adeb5d405f23d989b3f40d575215888830ea0b92f1f7f9bda4833/06-5.gif" /&#62;
&#60;img width="783" height="978" width_o="783" height_o="978" data-src="https://freight.cargo.site/t/original/i/ee93946c6ee30360eabaaf8ead1862a171ffb6425fa5a1550da850d63129dee7/Image33.png" data-mid="241399258" border="0"  src="https://freight.cargo.site/w/783/i/ee93946c6ee30360eabaaf8ead1862a171ffb6425fa5a1550da850d63129dee7/Image33.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/8d323565a224d569a1a40718ba9eddbd70d2a1d53a92607ee844992689e9ae68/05.png" data-mid="241398813" border="0"  src="https://freight.cargo.site/w/1000/i/8d323565a224d569a1a40718ba9eddbd70d2a1d53a92607ee844992689e9ae68/05.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/60c378a4a16b9c68c5c7cc97b36509275e41a36746dd2d5d3c2002cafaafc7a8/04.png" data-mid="241398812" border="0"  src="https://freight.cargo.site/w/1000/i/60c378a4a16b9c68c5c7cc97b36509275e41a36746dd2d5d3c2002cafaafc7a8/04.png" /&#62;


&#60;img width="5208" height="2917" width_o="5208" height_o="2917" data-src="https://freight.cargo.site/t/original/i/e4b8ce8c036b96d3f828835037e8f03ee200ac60442af52bdbc5ffbde3ab665f/13-162.jpg" data-mid="241398949" border="0"  src="https://freight.cargo.site/w/1000/i/e4b8ce8c036b96d3f828835037e8f03ee200ac60442af52bdbc5ffbde3ab665f/13-162.jpg" /&#62;


&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9a1dbfe9f921868dfd65d47e6597e3a5cd345e353d53b7f2dcabeb1017015d5d/10.png" data-mid="241398805" border="0"  src="https://freight.cargo.site/w/1000/i/9a1dbfe9f921868dfd65d47e6597e3a5cd345e353d53b7f2dcabeb1017015d5d/10.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/88b02c8b94e3c311d921b572361442040392da1cf76aaf02a230b9e2156c87f2/09.png" data-mid="241398804" border="0"  src="https://freight.cargo.site/w/1000/i/88b02c8b94e3c311d921b572361442040392da1cf76aaf02a230b9e2156c87f2/09.png" /&#62;


&#60;img width="5208" height="2917" width_o="5208" height_o="2917" data-src="https://freight.cargo.site/t/original/i/70f80f6b7f288a1bee5b46e4091fa29c04a804f1eb1f35925188b0be8c2d9c27/23.jpg" data-mid="241399137" border="0"  src="https://freight.cargo.site/w/1000/i/70f80f6b7f288a1bee5b46e4091fa29c04a804f1eb1f35925188b0be8c2d9c27/23.jpg" /&#62;


&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/759d20d3093e273dd952ce302f58433f62830a41edb3a1542cb1e9d3640403c9/11.png" data-mid="241398806" border="0"  src="https://freight.cargo.site/w/1000/i/759d20d3093e273dd952ce302f58433f62830a41edb3a1542cb1e9d3640403c9/11.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/68016386445415fb4ffcbab2fbc4828a6196186db80ea6bd9f01c552d04d9d74/12.png" data-mid="241398802" border="0"  src="https://freight.cargo.site/w/1000/i/68016386445415fb4ffcbab2fbc4828a6196186db80ea6bd9f01c552d04d9d74/12.png" /&#62;
 
	
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a93fb7241ddad115aa679bb88dd8108bf2e6d00cf2394cc3f6019c92f5d0608f/9-1.gif" data-mid="242022039" border="0"  src="https://freight.cargo.site/w/1000/i/a93fb7241ddad115aa679bb88dd8108bf2e6d00cf2394cc3f6019c92f5d0608f/9-1.gif" /&#62;

	
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/ad874bb62373bc18d0dc74743a7929d8469144d20c5c08a1a765bf21e9e38f1e/10-2.png" data-mid="242022038" border="0"  src="https://freight.cargo.site/w/1000/i/ad874bb62373bc18d0dc74743a7929d8469144d20c5c08a1a765bf21e9e38f1e/10-2.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/4aaf5747d04df41b1495f0109d85ac3ef5504220b3d2a8111a857c03c7e60371/10-1.png" data-mid="242022040" border="0"  src="https://freight.cargo.site/w/1000/i/4aaf5747d04df41b1495f0109d85ac3ef5504220b3d2a8111a857c03c7e60371/10-1.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>CHANEL CONNECTS S5</title>
				
		<link>https://ginashin217.com/CHANEL-CONNECTS-S5</link>

		<pubDate>Sat, 18 Jul 2026 22:51:38 +0000</pubDate>

		<dc:creator>gshin217</dc:creator>

		<guid isPermaLink="true">https://ginashin217.com/CHANEL-CONNECTS-S5</guid>

		<description>
	CHANEL CONNECTS S5
Photo Art Direction, Video Art Direction, Editing, Social Media and Podcast Graphics, Event Graphics
	

&#60;img width="768" height="1022" width_o="768" height_o="1022" data-src="https://freight.cargo.site/t/original/i/a39d31e3eabdd57b666f9116ff09330da11d11905f99e4d626b5eecc8a78f11d/EMANUELE_768x1022.jpg" data-mid="250525358" border="0"  src="https://freight.cargo.site/w/768/i/a39d31e3eabdd57b666f9116ff09330da11d11905f99e4d626b5eecc8a78f11d/EMANUELE_768x1022.jpg" /&#62;
&#60;img width="768" height="1022" width_o="768" height_o="1022" data-src="https://freight.cargo.site/t/original/i/6eef1d32435332f2b782ec96cc1bc5d5386c17778b3fdde2c945d1631b236987/LN-EC-MOOD_768x1022.jpg" data-mid="250525359" border="0"  src="https://freight.cargo.site/w/768/i/6eef1d32435332f2b782ec96cc1bc5d5386c17778b3fdde2c945d1631b236987/LN-EC-MOOD_768x1022.jpg" /&#62;
&#60;img width="768" height="1022" width_o="768" height_o="1022" data-src="https://freight.cargo.site/t/original/i/a8e20066d74428a08c411674560f6e86eee564184584bc5a0997a71ad53721d7/LUPITA_768x1022.jpg" data-mid="250525360" border="0"  src="https://freight.cargo.site/w/768/i/a8e20066d74428a08c411674560f6e86eee564184584bc5a0997a71ad53721d7/LUPITA_768x1022.jpg" /&#62;


	Client — CHANELTeam — 2x4Director —&#38;nbsp;Victoria Hely-Hutchinson
Photographer — Jody RogacSet Design — Manon EverhardMusic/Sound — Andrew McDonnellRole — Art Director and Design Director&#38;nbsp;CHANEL Connects continues with Season 5, filmed at La Pausa, Gabrielle Chanel's villa on the French Riviera, where changemakers across culture converge and connect. Featuring Lupita Nyong'o, Emanuele Coccia, Francesca Hayward, Allison Katz, Lauren Collins, Gerard &#38;amp; Kelly, Mauro Colagreco, Matthew Lutz-Kinoy, and Adam Pendleton.

Through a series of intimate conversations, the acclaimed podcast invites leading creative voices to explore the currents of contemporary art, culture, and imagination. Working closely with CHANEL, we provided comprehensive creative direction across the campaign and its supporting touchpoints.

Inspired by the warmth, natural light, and relaxed atmosphere of the South of France, the visual direction balances an effortless sense of intimacy with CHANEL's timeless elegance. A central focus of the art direction was translating the idea of connection into the photography and video—capturing genuine moments of exchange, presence, and dialogue between each guest while maintaining a refined and cinematic visual language.

 &#38;nbsp; &#38;nbsp;


&#60;img width="1920" height="890" width_o="1920" height_o="890" data-src="https://freight.cargo.site/t/original/i/714b007e2b80417cdccab11dc411e754c2ec58a36b6f73e303f6fa925cc3fa05/MacBook-Pro-14_---24.png" data-mid="250525478" border="0"  src="https://freight.cargo.site/w/1000/i/714b007e2b80417cdccab11dc411e754c2ec58a36b6f73e303f6fa925cc3fa05/MacBook-Pro-14_---24.png" /&#62;
&#60;img width="1920" height="1000" width_o="1920" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1203cd269268607f54da1cd49215f7f2f503aeb53cd2ec847cc02e9e8ca76932/MacBook-Pro-14_---25.png" data-mid="250525464" border="0"  src="https://freight.cargo.site/w/1000/i/1203cd269268607f54da1cd49215f7f2f503aeb53cd2ec847cc02e9e8ca76932/MacBook-Pro-14_---25.png" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/989ccd4afd57dc7693712cb7382ae131ff336795fcb538939b2a92b5c0ab8866/LC-G-K_3840x2160.jpg" data-mid="250525354" border="0"  src="https://freight.cargo.site/w/1000/i/989ccd4afd57dc7693712cb7382ae131ff336795fcb538939b2a92b5c0ab8866/LC-G-K_3840x2160.jpg" /&#62;


&#60;img width="935" height="1132" width_o="935" height_o="1132" data-src="https://freight.cargo.site/t/original/i/835fd3632640767ccf2ad1a3eb869663a87810b5df64a1d86bd6b5a6ddf5ee20/MacBook-Pro-14_---30.png" data-mid="250525547" border="0"  src="https://freight.cargo.site/w/935/i/835fd3632640767ccf2ad1a3eb869663a87810b5df64a1d86bd6b5a6ddf5ee20/MacBook-Pro-14_---30.png" /&#62;
&#60;img width="935" height="1132" width_o="935" height_o="1132" data-src="https://freight.cargo.site/t/original/i/7800db0bdc89a7b64b205b126fb74072ece5199d454f14cfb33813b497744cd1/MacBook-Pro-14_---29.png" data-mid="250525546" border="0"  src="https://freight.cargo.site/w/935/i/7800db0bdc89a7b64b205b126fb74072ece5199d454f14cfb33813b497744cd1/MacBook-Pro-14_---29.png" /&#62;

	
</description>
		
	</item>
		
		
	<item>
		<title>Shinsegae Namsan </title>
				
		<link>https://ginashin217.com/Shinsegae-Namsan</link>

		<pubDate>Mon, 13 Oct 2025 21:43:05 +0000</pubDate>

		<dc:creator>gshin217</dc:creator>

		<guid isPermaLink="true">https://ginashin217.com/Shinsegae-Namsan</guid>

		<description>
	Shinsegae Namsan
Brand Strategy, Brand Identity, Signage, Packaging, Pattern Programming Direction

	
&#60;img width="4167" height="4167" width_o="4167" height_o="4167" data-src="https://freight.cargo.site/t/original/i/a34557de01bcdba44557391bd0575c99a46f0c73933e0ddbb747d1ba9760f81e/Portfolio_101425.jpg" data-mid="239391830" border="0"  src="https://freight.cargo.site/w/1000/i/a34557de01bcdba44557391bd0575c99a46f0c73933e0ddbb747d1ba9760f81e/Portfolio_101425.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/772d7249c36ba2a56d76f22a6e99c7157928aa19197e79cb58baa8a330667d65/Adobe-Express---02.gif" data-mid="239392122" border="0"  src="https://freight.cargo.site/w/1000/i/772d7249c36ba2a56d76f22a6e99c7157928aa19197e79cb58baa8a330667d65/Adobe-Express---02.gif" /&#62;


&#60;img width="5208" height="3125" width_o="5208" height_o="3125" data-src="https://freight.cargo.site/t/original/i/34b5223264761a07ad31057b65b456829de25ab08e106b5fe2dacbfc482ef367/4.jpg" data-mid="239392189" border="0"  src="https://freight.cargo.site/w/1000/i/34b5223264761a07ad31057b65b456829de25ab08e106b5fe2dacbfc482ef367/4.jpg" /&#62;


	Client — ShinsegaeTeam — 2x4
Role — Senior Design Lead
Shinsegae Namsan is the South Korean retailer’s latest luxury location at the base of Namsan Mountain. 2x4&#38;nbsp;designed the identity, design system, and signage for the destination.


The system for Shinsegae Namsan includes a dynamic pattern-generating program devised to produce abstract landscape iterations at various scales that serve as an ongoing motif. Starting with a single upward brushstroke, a series of peaks builds on one another to form an abstract intimation of the mountain ranges that surround Seoul.


&#60;img width="482" height="482" width_o="482" height_o="482" data-src="https://freight.cargo.site/t/original/i/7eff784446c5611a6c743da51dda8440bb9543e737e202d92285930507122879/Adobe-Express---05-1.gif" data-mid="239392150" border="0"  src="https://freight.cargo.site/w/482/i/7eff784446c5611a6c743da51dda8440bb9543e737e202d92285930507122879/Adobe-Express---05-1.gif" /&#62;
&#60;img width="4167" height="4167" width_o="4167" height_o="4167" data-src="https://freight.cargo.site/t/original/i/8f4e231194732c82eb84de91c0ee924a516a620bc906e62287dee71a083becb2/Portfolio_1014255.jpg" data-mid="239391834" border="0"  src="https://freight.cargo.site/w/1000/i/8f4e231194732c82eb84de91c0ee924a516a620bc906e62287dee71a083becb2/Portfolio_1014255.jpg" /&#62;


&#60;img width="5208" height="2917" width_o="5208" height_o="2917" data-src="https://freight.cargo.site/t/original/i/ec67b0fff0c0b0316fb2caf102aeb371488036c37feca278c6fafa40d407ac63/Portfolio_1014256.jpg" data-mid="239391835" border="0"  src="https://freight.cargo.site/w/1000/i/ec67b0fff0c0b0316fb2caf102aeb371488036c37feca278c6fafa40d407ac63/Portfolio_1014256.jpg" /&#62;


&#60;img width="4167" height="4167" width_o="4167" height_o="4167" data-src="https://freight.cargo.site/t/original/i/65d3ca3fcded8f170da0eeecb028e7adfcd7df3ea8ab931ddf82c8fe1df0b918/Portfolio_1014252.jpg" data-mid="239391831" border="0"  src="https://freight.cargo.site/w/1000/i/65d3ca3fcded8f170da0eeecb028e7adfcd7df3ea8ab931ddf82c8fe1df0b918/Portfolio_1014252.jpg" /&#62;
&#60;img width="4167" height="4167" width_o="4167" height_o="4167" data-src="https://freight.cargo.site/t/original/i/aa4d3d26433bea10ea5ff0fd041f447d07dfe6d4b94d6d87d6c5cf76d4ad652a/Portfolio_1014254.jpg" data-mid="239391833" border="0"  src="https://freight.cargo.site/w/1000/i/aa4d3d26433bea10ea5ff0fd041f447d07dfe6d4b94d6d87d6c5cf76d4ad652a/Portfolio_1014254.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>JFK T4</title>
				
		<link>https://ginashin217.com/JFK-T4</link>

		<pubDate>Sat, 27 Jan 2024 02:11:33 +0000</pubDate>

		<dc:creator>gshin217</dc:creator>

		<guid isPermaLink="true">https://ginashin217.com/JFK-T4</guid>

		<description>
	JFK T4 Brand Identity, Art Direction, Custom Type Design, Spatial Design, Signage, Printed Collateral, Illustration Creative Direction, Brand Guideline
	
&#60;img width="2500" height="1223" width_o="2500" height_o="1223" data-src="https://freight.cargo.site/t/original/i/8bcd55e8901ced568ab2d463ad71f7f8b5cd2ef80dc4d1929fad63bdb27199c3/kk.gif" data-mid="202927317" border="0"  src="https://freight.cargo.site/w/1000/i/8bcd55e8901ced568ab2d463ad71f7f8b5cd2ef80dc4d1929fad63bdb27199c3/kk.gif" /&#62;


	Client — JFK T4Team — Base DesignIllustration — Tomi Um, Chris Dent Role — Design Lead
JFK Terminal 4, the only privately owned terminal in the states, came to us with one important question. How to personify Terminal 4 through a new identity? Their objective was not only to create a logo but also to create a memorable sense of place. Through the visual identity we captured the spirit of “Guide &#38;amp; Delight” and the duality that is inherent to the terminal. Terminal 4 can “Guide” the passengers by being efficient, safe, and reliable as well as “Delight” them by creating surprising and engaging moments. Traveling through a terminal should not be a dreadful experience but an engaging pleasant journey!


&#60;img width="6946" height="6946" width_o="6946" height_o="6946" data-src="https://freight.cargo.site/t/original/i/cf77827df462c674075a7b72ca8a4b1ed66acb59257af4514d06f8bb52696ea4/48-50.gif" data-mid="202927322" border="0"  src="https://freight.cargo.site/w/1000/i/cf77827df462c674075a7b72ca8a4b1ed66acb59257af4514d06f8bb52696ea4/48-50.gif" /&#62;
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&#38;nbsp; &#38;nbsp;

	
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</description>
		
	</item>
		
		
	<item>
		<title>Nike MD23</title>
				
		<link>https://ginashin217.com/Nike-MD23</link>

		<pubDate>Sat, 27 Jan 2024 08:16:01 +0000</pubDate>

		<dc:creator>gshin217</dc:creator>

		<guid isPermaLink="true">https://ginashin217.com/Nike-MD23</guid>

		<description>
	Nike Mother's Day 23
Creative Direction, Art Direction, Narrative, Campaign Identity, Digital Touchpoints, Product Design
	
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	Client — NikeTeam — Nike NA CDS Photographer — Vanessa GrandaSet Design — Lauren NikroozStyling — Dione DavisNarrative — Rachel KashRole — Creative Direction &#38;amp; Art Direction LeadBeing a mom requires pacing, perseverance, commitment, and drive. For Mother’s Day 2023 our Mom’s All That creative showcases the dimensionality and victorious spirit of one mom, Nike WNBA Athlete, Napheesa Collier, to show how ALL moms are winning, every day. Warm, elevated photography exuding a “can’t-stop-me-confidence” and showing the multidimensionality of mom. Napheesa’s daughter, Mila, is in our Press Conference setting. We also feature Mila and Napheesa’s mother, Sarah, in our Tunnel Walk setting. Styling of outfits played off the attitude of our location settings. The campaign messaging sets the tone and used to inspire copy direction for channel activation. Examples of how we will pivot copy to be channel right per activation sends can be seen in WIP Comps. Graphic Treatment: We intentionally chose a bold typeface to visually level the playing field in this women's-led consumer moment. The graphic treatment + imagery + messaging all come together in a strong Nike right way. &#38;nbsp; &#38;nbsp;


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