Brand Identity, Art Direction, Iconography,
Website, Guideline, Packaging Design
Client — Kidbox Team — Base Design Role — Design Lead
KIDBOX is a new, easy and fun way for parents
to shop for clothing and accessories with and for their kids from the convenience of their
home. It's the place to find national brands at
amazing prices, a personalized service styled
for your kids unique taste.
We take a fun, playful and honest approach
to kids fashion; half of the brand talks to
parents, the other half talks directly to children.
When we're talking practically to parents we
are: value for money, a home for trusted brands,
convenient & efficient, smart & personalized
and altruistic. And when we're talking emotionally
to children (and parents) we are: fun, surprising,
delightful and about discovery. Combined,
these values promote an emotional connection
between parent and child, we call this
"unpacking happiness" together.