Brand Identity, Art Direction, Type Design, Spacial Design
Client — JFK T4 Team — Base Design
Illustration — Tomi Um, Chris Dent Role — Design Lead
JFK Terminal 4, the only privately owned terminal in the states, came to us with one important question. How to personify Terminal 4 through a new identity? Their objective was not only to create a logo but also to create a memorable sense of place. Through the visual identity we captured the spirit of “Guide & Delight” and the duality that is inherent to the terminal. Terminal 4 can “Guide” the passengers by being efficient, safe, and reliable as well as “Delight” them by creating surprising and engaging moments. Traveling through a terminal should not be a dreadful experience but an engaging pleasant journey!